Privacy Policy
Last modified: April 14, 2026
Introduction
This Privacy Policy describes how Peachtree Sports Shop (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information. We are committed to commercially reasonable measures aimed at safeguarding the privacy of individuals who visit our website mizunosell.com (the “Site”) and those who use our various services. This includes purchases of our products online or through third-party partners, interactions with us, and engagement on social media (collectively referred to as the “Services”). This Privacy Policy applies to our customer-facing activities in the United States. Our Site may contain links to websites and/or applications that are operated and maintained by third parties. This Privacy Policy does not apply to how third parties process your personal information. We recommend that you review the privacy practices of those third parties.
The definition of “personal information” may be different under individual state regulations. As used in this Privacy Policy, “personal information” refers to information that identifies, relates to, describes, or can be associated with you.
This Privacy Policy is not intended to apply to personal information we collect about our employees, applicants for employment, or contractors in the employment context.
1. What Personal Information We Collect
We collect personal information about you when you interact with us and our products and services. The table below identifies the categories of personal information we collect and provides examples of personal information in such categories:
| Category | Examples |
|---|---|
| Basic Identifying Information | Name, email address, mailing address, shipping address, phone number, username, date of birth, location |
| Geolocation Data | Information that permits us to determine your general location, such as when you manually provide location information for shipping and customer relationship management purposes. |
| Device Information and Other Unique Identifiers | Device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers |
| Internet or Other Network Activity | Browsing or search history and information regarding your interactions with our website, emails, or advertisements |
| Payment Information | Credit or debit card numbers (processed by our payment processors) |
| Commercial Information | Products or services you have purchased, returned, exchanged, or considered; preferences; and order history |
| User Content | Your communications with us and any other content you provide (such as survey responses, comments, product reviews, and other content) |
| Inferences | Inferences drawn from or created based on any of the information identified above. |
If you visit our Site to browse, we will only intentionally collect and store the domain name and host from which you accessed the Internet, the IP address of your computer, your browser software and operating system, the date and time you access the Site and the Internet address of any website from which you linked directly to our Site. We use this information to measure the number of visitors to sections of our Site and to help us make our Site more useful. This type of information is sometimes shared with third parties in aggregated form, with your consent where required by law.
If you register, send us a communication or engage in a transaction while at our Site, we may collect or store certain user information, including your user ID and password (if applicable) and personal information you provide through this process (we encourage you NOT to include personal information in your user ID or password). If you engage in a transaction while logged on to our Site, then we may collect or store information about the transaction, including products or services purchased, payment information, and account information. If you send us communications, then we may collect or store such communications in a file specific to you.
2. How We Collect Personal Information
We collect personal information about you from various sources. For example, we collect and obtain information:
Directly from you. We collect personal information you provide, such as when you make a purchase; register for an account or create a profile; respond to a survey; write product reviews; or sign up to receive emails and/or text messages.
Using online tracking technologies and other automatic data collection technologies. When you visit our Site, open or click emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixel tags, beacons, and cookies. This information includes IP address, browser software and operating system, date and time, and the Internet address of any website from which you linked directly to our Site.
Through other offline technologies. We record customer service calls and maintain transcripts of chats for quality assurance.
From Social Media Platforms and Networks. If you communicate or interact with us on social media sites, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy practices and settings of the social media platforms and networks that you use.
3. How We Use Personal Information
We use the information we collect from you for the following purposes:
Providing you with the Services. We use personal information to verify your identity; to set up and maintain your accounts; to process payments and fulfill your orders; and to provide you with the Services you request from us. We also use personal information to build features that we hope will make our Services easier for you to use, provide better customer support or provide timely notice of new services, with your consent where required by law.
Communicating with you. We use personal information to communicate with you, such as to respond to any questions, comments or requests you have about the Services, and to provide customer support.
Marketing and promotional purposes. We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email or text message; to show you advertisements for products; and to administer our promotions, with your consent where required by law.
Analytics, research, and service improvement. With your consent, where required by law, we use personal information to conduct research and analytics; to understand how you interact with the Site, advertisements, and communications; to determine which of our products are the most popular; and to improve the Site and marketing campaigns. In certain instances, research data may be de-identified, compiled, and analyzed collectively. We may then share this aggregated data with our service providers and other business partners. This aggregated information does not contain personally identifiable information.
Security and fraud prevention. We use personal information to detect and counteract any misuse or detrimental actions, including fraud, spam, and illegal activities that impact our Services.
Legal obligations. We may need to disclose personal information in response to legal processes initiated in civil proceedings or by law enforcement or other government officials if appropriate under the law, and there is nothing in this Privacy Policy that should be construed as a limitation on our ability to respond to valid legal process.
4. How We Share Personal Information
We may share your personal information with the following categories of recipients:
Service Providers. We may share certain personal information with our service providers who process personal information for purposes described in this Privacy Policy. In particular:
- We share payment information with payment processors so they can help us facilitate payments;
- We use cloud storage providers to protect and store personal information;
- We share basic identifying information with delivery companies to help facilitate the delivery of our products to you; and
- We share basic identifying information, device information and other unique identifiers with advertising and marketing partners for the purposes of deploying, managing and improving our marketing strategies, including through the placement of retargeted ads.
We may also share aggregated or de-identified information with service providers for analytics. This information is not linked to personal information that can identify you. We ensure that data is not shared with any third-party service providers unless there is a valid data protection agreement or contractual language in effect.
Legal Process. We may disclose your personal information in response to subpoenas, warrants, court orders, government inquiries, or investigations or to comply with relevant laws and regulations. Additionally, we may also disclose personal information to exercise, establish, or safeguard the rights of our company, employees, agents, and affiliates; to counter legal claims; to identify and prevent fraud; and to address potential illegal activities.
Potential Buyers. We may disclose personal information to another company that buys some, or all, of the assets or stock of Peachtree Sports Shop, and the company may use and disclose personal information for purposes similar to what is described in this Privacy Policy.
5. What Personal Information We Share
State laws, such as those in California, require that we list the categories of personal information that we have disclosed to third parties for business purposes in the last 12 months. In the past 12 months, we have disclosed all of the categories of personal information we describe in Section 1 for business purposes.
The California Privacy Rights Act (CPRA) defines the term “sale” broadly, and it may include selling/sharing certain information for particular purposes through technology such as cookies or other identifiers. We do not sell personal information to third parties for money, nor do we “share” it for targeted advertising purposes (as defined by state privacy law). However, under the CPRA, when you visit our Site, we and our partners may collect certain information about you, your devices, and your behavior through cookies, pixel tags, or other identifiers that may be considered a “sale/share” even if no money is exchanged.
We use or disclose the information we collect about you only as necessary to provide our Services, including processing and fulfilling orders, verifying your information, preventing fraudulent or illegal activity, and supporting other purposes that do not infer personal characteristics about you.
6. How We Protect Your Personal Information
We endeavor to protect personal information with physical, technical, and administrative safeguards appropriate to the sensitivity of the personal information. However, perfect security does not exist, and we cannot guarantee the absolute security of your personal information. If you believe we have suffered a security incident, please immediately contact us by using the details provided under Section 12 “How to Contact Us.”
When your personal information is no longer required for the purposes set out in this policy, we delete it or anonymize it according to our retention guidelines (subject to record-keeping and other legal or business requirements).
7. Your Rights
You may withdraw consent to the continued use or disclosure of your personal information at any time, subject to certain restrictions provided by law.
If you do not want to provide us with certain personal information then you should opt out by not using the Services that provide us with such personal information. For example, if you do not want us to retain your name, then you may choose not to become a registered user or not to send us a communication. You will not be entitled to the benefits of registration or a response to the communication, but you are still free to browse the Site.
If you no longer wish to receive our notices or promotional materials, you may opt out of receiving them by following the unsubscribe instructions included in each such communication, or by contacting us as described in Section 12 “How to Contact Us.”
Depending on your state of residence, you may have the right to request that we disclose the categories and specific pieces of personal information we have collected about you; request deletion of your personal information; request correction of inaccurate personal information; and opt out of the “sale” or “sharing” of your personal information. To exercise any of these rights, please contact us using the information in Section 12. We will respond as required by applicable law. We may need to verify your identity before processing your request.
8. Cookies and Similar Online Tracking Technologies
Our Site uses cookies and similar tracking technologies. Cookies are small text files that are placed on your device. We use cookies to remember your preferences, to understand how the Site is used, and to improve your experience. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that some parts of the Site may not function properly without cookies.
You may also manage your cookie preferences and opt out of certain advertising cookies through industry opt-out tools such as the Digital Advertising Alliance’s WebChoices tool.
9. International Data Transfers
Our Site is operated in the United States and is intended for visitors located within the United States. If you are accessing the Site from outside the United States, please be aware that information you provide to us will be transferred to and processed in the United States. By using our Site, you consent to such transfers.
10. Communications from Us
By providing your email address or phone number, you agree that we may send you transactional communications (such as order confirmations and shipping notices) and, with your consent, marketing communications. You may opt out of marketing communications at any time by following the unsubscribe link in our emails or by contacting us.
11. Children’s Privacy
Our Site is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information. If you believe a child has provided us personal information, please contact us using the details in Section 12.
12. How to Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
- By mail: Peachtree Sports Shop, 1264 Peachtree St NE, Atlanta, Georgia 30309, United States
- By phone: (404)-876-2241
- By email: info@peachtreesportsshop.com
13. Merger, Assets, Sales, Etc.
If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
14. Miscellaneous
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last modified” date at the top of this Privacy Policy. You are encouraged to periodically review this page for the latest information on our privacy practices.
This Privacy Policy and the relationship between you and Peachtree Sports Shop shall be governed by the laws of the State of Georgia without regard to its conflict of law provisions.